This SOP explains how to use the Prospect Source Import feature in the Stochastic Marketing App within Hub+ to upload purchased prospect lists and tag them for campaign use.
Applies to all internal employees responsible for importing prospect lists into the Stochastic Marketing App.
The Prospect Source Import tab under Uploads allows you to import purchased prospect files into Hub+.
The file must follow the required Acxiom format (see column list below).
You must assign a tag name to each upload to organize and retrieve prospect lists when creating campaigns.
Multiple files can share the same tag to append data to an existing list.
Your prospect file must include all of the following columns exactly as listed:
PREFIXTTL
INDIVIDUALNAME
FIRSTNAME
MIDDLENAME
LASTNAME
ADDRESS
ADDRESS2LINE
CITY
STATE
ZIP
ZIP4
DPBC
CONFIDENCECODE
AGEOFINDIVIDUAL
ADDRTYPEIND
NETWORTHPREM
HOMEOWNREN
HOWNRENFL
CRRT
DSFWALKSEQUENCE
YEARHOMEBUILT
AREACODE
PHONE
PHONE_NOSPACE
PHONEFLAG
ā Important Notes:
All columns must remain in the file ā even if data is blank.
Column headers must match exactly.
File types accepted: CSV, XLSX, XLS.
Files should be provided directly by Acxiom or formatted to match their export.
Log in to Hub+.
Open the Stochastic Marketing App.
Go to the Uploads section.
Select Prospect Source Import.
(Screenshot: Prospect Source Import Tab)
From the Select Data Source dropdown, choose the correct source (currently Acxiom List is supported).
(Screenshot: Data Source dropdown)
Select Prospects (the only available option).
(Screenshot: Import Type)
In the Tag Upload field, type a unique, descriptive tag name.
Recommended Format: AccountName_MMDDYYYY
Example: acxiom_prospects_2025-09-05
Press Enter to save the tag (the tag will display as a blue bubble once saved).
To add prospects to an existing list, re-use the same tag name.
(Screenshot: Tag Upload Field)
Click Upload or drag and drop your prospect file into the upload box.
Ensure your file is in the correct format (CSV, XLSX, XLS).
Once selected, click Upload at the bottom of the screen.
(Screenshot: Upload Button)
Tag Management: Use consistent tag naming conventions to make lists easy to find during campaign creation.
Appending Data: To add more prospects to an existing list, use the same tag name as the original file.
Column Accuracy: Upload will fail if any column is missing or renamed.
Always save a local copy of your uploaded file with the same tag name.
Keep a record of tag names in use across campaigns for tracking.
Validate file formatting before upload to reduce errors.
If you encounter issues:
Contact: [email protected]
Provide:
The tag name used
A copy of the file
The date and time of upload
Any error messages received